The advertising message may exploit even the opposition. To the first sight it seems the usual Pavlovian combination of a beautiful woman and a car. Then we realize that the woman is elderly, for which the masculine instinctive attraction decreases.

Moreover, "Ne vedrete delle belle" / "You will see some beautiful ones," placed besides the two figures, the woman and the car, should be an antiphrasis, if related to women, while as "beautiful" there are only the cars.

The two oppositions attract the attention, and they do not have any solution with further persuasive information. But the Motorshow of Bologna is persuading by its same name.