RM8 (Alice, Telecom ADSL)

This advertising is much debatable. With the electric mixer we can have whipped cream, mayonnaise and eventually milk shake, but to do them we have to whip their components. To whip an eye is a grand-guignol image enough repulsive.

Moreover that, even if the eye is drawn in graphic manner, it is not introduced first as a part of the ADSL logo. So, it gives at once only the image of an eye, and nothing other, and even in the following , this eye is not clearly connected with the logo of Alice ADSL.

The ADSL "che monta", plays on the polysemy of the word montare (to climb, or to rise) with an identity by phonetic identity and an identity by lexical contiguity. The rational message is clear, but the emotional message is disastrous, and between these two, the emotional prevails.

As for me, it is an advertising with poor persuading ability, if not at all.

Ready made

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