RM79 ( the word "go" as a logo). September 2005.

This image is of interest because it is an example, among many similar ones, of building a logo when the word "go" has been mirrored by reversing it from left to right side. Then it was again top reversed in a mirror way by 180 degrees, and finally laid upon to the original image. This is made by exploiting the neurophysiological mechanism of the opposition, even strengthened by the colour opposition, white on black to the left, and black on white to the right side.

Like any opposition, it attracts attention, with a visually elegant result that gives an idea of strong compactness, even for the relief of the diagonals "oo" and "gg" (a similarity mechanism, which here is truly an identity).

 

 

 

 

Italian text

Ready made

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