Zuritel4: We are home and dry /
Exact translation from Italian "siamo a cavallo": We are riding on horseback. September 2005.This time the advertising of the insurance by phone of Zurich insurance, is much more intelligent than the precesing ( see
: Zuritel1; Zuritel2; Zuritel3)."Zuritel. From September we are riding on horseback " a saying that means: "We are in the better condition."
The image of the rocking horse, a toy for little children, communicates the hidden content "To do a Zuritel insurance is like a game from children." The addition, much evident, of the "magic" word "RISPARMIO" (= saving) means "If you do a Zuritel insurance you do your interest, and you will have more money for other things."
An advertisement attentive and persuading.