Ready made 77 (SYstema insieme).

For going from "zuppa"/"soup" to "SYSTEMA insieme"/SYstem together", they wanted to build a visual chain with a nonexistent object. There is a spoon and a fork joined with an only handle that makes the form of a "Y".

Instead of a chain of three identities, (the first as spatial contiguity + the second as shape similarity + and the third as a hidden phonetic identity), two oppositions were built. We cannot eat any soup with a similar object; "insieme"/"together" is denied by the nonexistence of a similar object.

Moreover, there is much weak a shape similarity. There is a hidden statement: Between "zuppa"/"soup" and "SYSTEMA"/"System" no relationship does exist.

It is a vertex of useless fantasy of doubtful efficacy.

 

 

Ready made

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