Ready made 74 (Piaggio scooter)

The first line says In Italian "QUANDO CERCHI PARCHEGGI PERDI I CAPELLI?". That is "WHEN YOU LOOK FOR PARKING, ARE YOU LOSING YOUR HAIR?". This does not recall any proverb or popular said, even if the stress, eventually, may provoke the hair loss.

The person in the left did not lose his hair by the parking stress, but he has done a punk style hair cutting. For which the image is never the visual translation of the hair losing by the stress. Unless they did not want on purpose to do an opposition, which it may attract more the attention, but it is only persuasive for anyone who has a punk tendency. So, however, this advertising would nothing to do with the search of a parking and the utility of a scooter Piaggio. The persuasion approach is entrusted into the line in blue, at the bottom "Beverly 500. L'alternativa in città. / Beverly 500. The alternative in town." Ineffective.