Thursday 7 May 2005 on the newspapers there was still the previous FIAT advertising, which I analysed in the four preceding pages.

Monday 11 May 2005, the new FIAT advertising "Merci. Danke, Arigato" campaign came out. In four days a really and amazing revolution. The shot has been corrected by overcoming communicative errors and absurdities, if not true and really nonsenses, as I had signaled to the same FIAT.

GRAZIE now follows the "Danke, Arigato, Merci" leading to spatial contiguity and semantic similarity. The new text, at once under, says "When you will choose your next car, we should be us to thank you. For this we are doing our best. Come and try an Italian car."

Missing the attempts to accuse of xenomania and to feel as guilting the Italian car drivers. The 5 FIAT logos point on the Italian cars' names. And the final line "lead to test us" now has become fully sensible, being linked to "Come and try an Italian car", with the polysemy of the words "provare-mettere"to try-to test":

I AM SURE, of course, it was an autonomous FIAT initiative, already planned, and I written by e-mail to Fiat Communication, on 3 May 05, about which I was answered, was fully without any relevance. Better so.

Now the communication runs either for the rational logic either for the not-rational one (which it doesn't means: The unconscious one!). My compliments!