Information and the image here reported derive from television and newspapers advertising.
This is fully absurd. Which is the possible rational answer to the application "lead to test us" (Metteteci alla prova)?
- Buy FIAT cars and the French persons will thank Italians?
- Or: Buy FIAT cars and the Italians will thank Italians?
If then we are going to the not-rational field, which it is even the emotional level, the only common point between the writing below "MERCI! (When we buy a French car, the French persons thank.) and the writing following the five logos of the FIAT cars (Lead to test us) it is a poor and covertly suggested identity (Buy Italian cars, which is FIAT). Too weak to become persuasive.
RM72 ( The FIAT asvertising preceding analysis)