RM69 (The Citroen car).

For the women, who like to have males' stripteases during the evening parties of that day, finally there is a sexist advertisement targeted to women, with the image of a young man who was elected as the more beautiful man of the world. This is the usual mechanism of emotional spatial contiguity, following the famous dog of Pavlov.

But it runs only for the Women Day.

The males' decoding is more sophisticated. The irony (a figure of speech by opposition ), has to overcome the possible emotional opposition (hidden fear of homosexuality ), but it gives way to a mechanism of semantic similarity centred on the tolerance and on the politically correct: I am one of so broad-minded men who for a Women Day not only I allow women to see males' stripteases, but even a sexist advertisement in reverse roles.

But it runs only for the Women Day.