RM66 (Hellò sempre).

Hellò Sempre / always hello, is a jewel - a double identity by similarity (one ring of extensible telephone cable) and by contiguity (the writing Hellò sempre /always hallo close to the jevelry casket.

There is however a hidden opposition of modest weigh - Niente di più conveniente /nothing of more convenient, but when is ever the jewels convenient? - and a useless affirmation, if not emotionally self-defeating (another hidden opposition )- Parola di amico/ a friend's word.

Which friend, the Telecom itself? It is now a little soothed following competition by other TLC companies.

A good idea for an advertisement, but perhaps less effective than it is wanting to overdo.