READY MADE #57 (Becker Online Pro).
This is a strange image where it is not clear the link with the product. Names and symbols of Becker products find their room in a possible double helix of the DNA.
The first two lines of the writing say "La nuova frontiera della comunicazione mobile" / The new frontier of the mobile communication. They do not help more, if not to point out that the Becker products have to do with the communication in movement.
Is the new frontier of Becker Online an equivalent (identity by similarity ) of the atoms that compound the double helix of the DNA? Who has exact knowledge of it will deny any possible bond, anyone who not has similar knowledge, cannot perceive any connection.
The double helix has only the purpose of attracts the attention, which then gets satisfied if a person has time and desire to read the text under the image? Or is it an image that is targeted only to Becker customers?
It seems to me a confused advertisement and I doubt that it is effective.
Ready made
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