The target of this advertisement is young male people, and it proposes them an emotional identity by visual spatial contiguity (many girls and the scooter).
This identity was previously announced by an opposition with double negativeness (...you are not.... renouncements ), that means an affirmation (you are one that does not refuse), confirmed in the line at the bottom of the page: MBK, just the way you are.
There is only debatable little linguistic contamination: Kilibre 300, il primo (the first) sport utility scooter. I do not understand what it wants to say (The first sporting utility scooter? The first functional scooter for the sport?), but it sounds well.
