Its base is  on a game of words in the writing in top (A polysemy: identity by phonetic similarity and by semantic spatial contiguity: brilliant = wake and resourceful / brilliant = the most bright cut of the diamond).  

The first meaning is even visually paid with a trick as old as the cuckoo, about the "impossible" balance of a cork on the edge of a wine glass.  

There is also the risk of a hidden affirmation (post hoc ergo propter hoc, or identity by temporal contiguity): Eventually, in a way or in the other, one needs always to pay the women.

It is a masculine and little backdated point of view, not always tenable.