READY MADE #53 (Baccarat glass vessels).
This is an image difficult to understand.
The writing in top should be the justification, but unfortunately it justifies a few. The young girl comes still a time from the dog of Pavlov (emotional identity by spatial contiguity: The vessel Baccarat has to produce the same emotion of a good-looking girl).
The girl's face has nothing in common with what she is doing. What she does is unclear: Is she planting a Baccarat glass vessel into the earth, and she will put two great flowers like daisies into the vessel? Why, beyond to create a proximity between the girl and Baccarat glass vessels?
It may be true that "La bellezza non intende ragione" / the beauty doesn't accept any reason, but it has always an own not rationally aware logics (Von Domarus called it as paleologics). Here, this paleologics seems lacking at all.
The image is trivial, even only as a visual construction.
Who is the target of that publicity? Men (a little scantily dressed girl: post hoc, ergo propter hoc, or an identity by cause and effect relationship), who however usually do not buy Baccarat glass vessels.
If this advertisement has only the aim of the presence effect (we would remind you that there are also Baccarat glass vessels), perhaps it had been made in a better way.
Ready made
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