READY MADE #51 (The Bayernland cow).
The hyperbolic idea is that in Bayernland cows are so happy that can be sprawled on a couch, the day long.
For which, happiness is to lie sprawled on a couch (identity by semantic similarity ). However, it is already an idea much debatable.
Moreover, the image does not have confirmation by the writing to the bottom page to the left (fifth line): "E così lavorano bene e producono meglio" / and so they work well and produce better (an opposition). Unfortunately the image contains an other hidden opposition:
Being sprawled on a couch, without doing nothing, is a typical symptom of the inhibited depression, a state of unhappiness well known to everybody who suffers or suffered from it and to his family.
I do not believe that is a much effective advertisement.

Ready made
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