READY MADE #50 (RestivOil).
Differently from other advertisements, this has much writing within the image. We may think that anyone who wants to improve his hair's condition, prefers to have more information, to avoid being still faced to an only emotional advertisement. Or, simply, the producer decided to save money.
This image is the visual translation of a share of the writing "Perfetto equilibrio per i tuoi capelli/ perfect equilibrium for your hair. The swing is at its inferior standstill without any motion, and the subject doesn't need holding the supports (identity by semantic similarity).
The perfect equilibrium so reached is pointed out by arms and legs horizontal symmetry (a second identity by semantic similarity, and identity by spatial contiguity ).
The sanitary connotation of the product comes strengthened by two lines: "Consigliato con fiducia anche dai medici dermatologi" / trustworthily advised even by dermatologists, and, at end line, "In farmacia" / sold in pharmacy (two identity by temporal contiguity or cause and effect relationships). A well-composed advertisement.
Ready made
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