This is very interesting advertising. Its base is a partial iconic identity of the disposition of a dinner seat place, which runs with objects of the world of the motors (identity by similarity ), already confirmed with the writing in tall MOTOR SHOW (identity for semantic similarity).
This metaphor catches an other confirmation by the writing LA PASSIONE E' SERVITA / The passion is served, modelled on the said "Il pranzo è servito / The dinner is served " (Identity by phonetic and semantic similarity). So it creates even a link of emotional contiguity between motors and eating, both experiences very pleasant for many people (identity by spatial contiguity?).
Ready made
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