READY MADE #47 (Dubai Shopping Festival).

    This image melts the idea of the sea holiday and that of the shopping: A double identity by iconic similarity. It is also confirmed by the second line  of the writing over the swimming figure  (Riserva naturale di shopping / Shopping natural reserve) based on the semantic extension of the word "naturale" / natural  (identity by semantic similarity). One thing is natural, as acharacteristic of the nature, and, by extension, genuine, without any manipulation.  

So, there is even negation of the hidden opposition: A Levantine market, or a Levantine merchant who always  tries to deceive. Fine, and well made.    

 

 

Ready made

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