READY MADE #38 (Fatevi notare).


 While the short film that contemporarily goes on the television is enough working, the image-stop leaves much perplexity.  

To be like an ultra-sophisticated lady, and then to attract attention (identity by phonetic and semantic similarity, + identity by temporal contiguity, ie. Post hoc ergo propter hoc ) one needs even a special face, and  unfortunately there is not so (opposition).  

The worst of it is that here the gesture of the right arm appears useless or absurd, while in the reference model usually it does attract attention on the hand that has a long cigarette holder with a smoking cigarette (opposition).  As for the leash, for a great Dane or an other elegant dog of race, there is a little calf (identity by similarity with the model as for an animal to the leash). 

That however does not drive also to an identity by similarity with the exposition, surely debatable. Here we can find a third degree identity by contiguity: A little calf --> animals' breeding -->agriculture -->agricultural-machines as the object of the exposition. Nonetheless, this is  a weak identity.  If these are the reasons for which the image must have attracted attention, all right.

If however this image has somehow to persuade, I believe that it  does not reach its purpose.    

 

 

 

Ready made

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