After at once clarified which is the author of the message (Airfrance), the second line uses a false opposition (sky-earth) resolved into a metonymy (identity by spatial contiguity): The sky as a part of the earth.
The image shows a lexical simile of a known comparison, with its mobile first term replaced. Flying is like to drink a glass of water. Note the aeroplane that is pouring together to the water.
The usual Pavlovian woman (identity by emotional contiguity) is elegant, even if a little cool, with the hairs to the wind (identity by semantic similarity: The wind produced by the aeroplane too). The hair in the wind should be the hair of the right side of that face, but in the image composition, this license of logics does not make any trouble.
This is elegant and well-done advertising.
Ready made
Home Page / / Pagina iniziale