READY MADE #36 (Genertel2).  

  It is evident now that the target is only a female public, to difference of the precedent advertising (RM27.htm).

  The starting point of the writing is a line referring to a not sexually connoted population with its double meaning (Apertura del sinistro. Ie. Opening for the left blow or Opening of the incident report). That is an Identity by phonetic similarity and semantic spatial contiguity, contemporarily a legal term and the justification of that female's boxing posture.  

The succession of the writing ( Io e Genertel L'assicurazione dal mio punto di vista.Ie. I and Genertel: The insurance from my point of view) is no more sexually ambiguous, because for spatial contiguity can refer only to the woman.

 Genertel selected so the women's  segment of  car population, as the more adapt target to its insurance.  

         
Ready made

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