READY MADE #35 (Breguet)

   An identity by (future) similarity: Do as Napoleon did, who was Napoleon, and you will be as Napoleon. There is also a future spatial contiguity (made by the clock), which strengthening effect.  A very high level testimonial about the quality of this product, with the advantage that he doesn't want be paid for the performance. In its kind, it is exceptional advertising.

 

 

    
Ready made

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