READY MADE #34 (Imprendo)

     It is clear advertising  based on an identity by semantic similarity (the lightness ). Even a notoriously heavy thing as a bar with the weights, becomes light, when the weights are sponges.  In the lettering within the image they say that this has already happened for 150.000 little entrepreneurs. The quantity is the testimonial (for a future identity by similarity). Simple and effective.  

 

   
Ready made

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