Giuseppe Maria Mitelli (the inventor of humanized digits ) and Erté‚ (humanized digits, but only with women).  

Four identities by similarity: a. (1 INTERNET POWER, with the first digit of the number 12.95); b. (2  IT REDUCES THE PRICES, with the second digit of the number 12.95); c. (12.96 with the 12.95 EUROs EVERY MONTH, of the first line at the foot of the image), d. AN EXTRAORDINARY EXPERIENCE FOR AN EXTRAORDINARY PRICE, identity by semantic similarity of the attribute, which gets a stronger connotation (in Italian: passage from the female to the masculine adjective).