The two imagines, the  bag emptied of its content and the Honda jazz,  profit of an identity for semantic similarity (as ample containers). Moreover there is  a hyperbole in the writing within the second page ( JAZZ HONDA NEWS.  THERE IS ROOM  FOR ALL YOUR LIFE ) that is a figure of speech of similarity with a positive emotional connotation ( identity by similarity),  

No communication errors of pre-verbal type. Advertising probably much effective, for a specific target.