The image represents a tractor, seen from the top of the guide place, with a steer BMW, for the original steering gear. Within the image, in the right side, there are the Lifeservice and BMW logos, and the writing DRIVING A BMW IS NOT THE SAME WITHOUT LIFESERVICES.
One can perceive an identity by iconic similarity (same steering gear between the BMW car and the tractor), a second identity by semantic similarity ( driving a BMW without Lifeservice is as to drive a tractor). That last has a translation in an opposition (BMW without Lifeservice against BMW with Lifeservice ).
The text at the foot of the image stresses however a hidden opposition (BMW without Lifeservice can give you problems of not easy solution). From which a further opposition comes out (BMW, by itself, is a not reliable car), with final affirmation of opposition type (We have created the problems, but we have even their resolution)
n spite of that perverse communicative strategy, does will it succeed to persuade somebody?
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