READY MADE #27 (Genertel).    

The Pavlov's dog is always drooling (The half-naked woman in the character of Eve = identity by emotionally spatial contiguity), but in a clever way, even if the image aims to solicit nearly exclusively the male imagery.

The departure of the writing is a sentence to a not sexually connoted target with a double meaning (Concorso di Colpa. A guilt concurrence: Identity by phonetic similarity and semantic spatial contiguity) contemporarily a legal term and the justification of Eve to the accusation she has eaten the fruit of the good and of the evil tree.

The succession of the writing ( Io e Genertel L'assicurazione dal mio punto di vista: I and Genertel: The insurance from my point of view) is sexually ambiguous, because for spatial contiguity it seems that a woman is speaking. Perhaps it could be difficult for a man or to identify himself with a woman or to overcome the strength of the link of contiguity.

There is the risk then that many men feel this message as not directed to them.  

 

       
Ready made

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