READY MADE #22 (An OPEL car)

 

An advertising with two readings, either one recognizes the horse of  the chess or he does not recognize it.

In the first case it is an image with a text within, positioned over the car, with a question:  Do you dream a car that helps you to overcome all situations?

The answer is, evidently, in the image of that car, and it is reaffirmed  in the first line at the foot of the page. We are building your car. Two identities by spatial contiguity, on of them in an image form (the car ). 

 If instead one recognizes the piece of the horse, magnified, in the background, in tall to the left (The beginning point of reading ), knowing that it is the piece that it may move in all  directions, with the writing over the car  there comes out a hidden equation:

The horse of chess = The OPEL car,

what works as an identity by similarity. The remaining goes as above.

It is a functional advertising with persuading ability.

 

 

   
Ready made

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