The line at the top, outside the figure, is Link.Take 60 daily (Italian: Link. Prendine 60 al giorno). There is not any reason because 60 daily have anything to do with Link, which eventually is only an Alitalia service, as we discover at  the first line, under the image.

Only by the third line under the image we may understand that 60 daily are possibly  Alitalia flights (exactly 62 daily) between Milano and Rome. A figure of speech called hyperbole. We can read this advertising, however, in a different way.

The full stop separates Take 60 daily from Link. For the usual way of reading - from left to right and from up to down -, Take 60 daily can  be connected with the image of the cappuccino (identity by spatial contiguity). It is true that the handle of the cup reproduces the symbol of Link, but such a symbol does not still appear, and comes only after two lines at the foot of the page.

Then it  may be even  perceived, in not rational but emotional aware way, as an invitation to take 60 cappuccinos daily, every one made by an espresso coffee and at least one decilitre of milk. Since the reader not necessarily goes on to read every line of this advertising,

Take 60 daily, when understood in this way, means: Take at least 6 litres of milk and 60 espresso coffees in a day. Is this an invitation to a diet suicide?

I think  this as  poorly persuasive advertising, because it has badly arranged information.