This advertising has two adjoining pages, which implicates already a double identity for spatial, and temporal contiguity (post hoc ergo propter hoc ).
In the first page, after the ironic line ARISTON IL GRANDE; SUA ALTEZZA E LARGHEZZA IL FRIGO (Ariston the Great, its Highness and Width, the Fridge) there is a royal crown of ice, a matter common to the refrigerator (identity by similarity).
In the second page there is an image of the refrigerator with falling vertical lines, to accent the grandeur that here becomes royalty (a second identity by similarity).
For anyone knows English, the royalty/grandeur gets further stressed by the writing at the feet of the first image, ARISTON KING SIZE PHILOSOPHY, the dimensions have king measures.
Moreover, for its effect of a positive halo that implicates all what is "regal," - and it now even in Italy, with the next reentry of the old already ruling dynasty -, identifies things of a maximum value (third identity by similarity, here with an emotional tone).
The message is built to have indisputable effectiveness.
Ready made
Home Page / / Pagina iniziale