It is a simple advertising, with two reading ways, if the formula of the general relativity of Einstein is recognized or not.
Below a certain level of education, the reading jumps over the image ofEinstein'sformula, and becomes"Quablock is only Pigna. All the remaining is relative."
An identity by semantic similarity followed by an opposition built on the term"relative":From which, one to all (post hoc ergo propter hoc) that reaffirms the first identity.
Whenthe formula of Einstein was recognized, it becomes the ironic visual premise of the second affirmation.For which: Identity by semantic similarity, opposition on thegeneral relativity, identity by similarity withinthe opposition (All the rest is relative). From that theonly Quablock against all, an implicationthat reaffirms the first identity (post hoc ergo propter hoc).That more complex reading way chooses a more educated target thatprobably has an increased need of this product.It is effective in both reading ways.