READY MADE 16 (Caviar and champagne)
The image is beautiful and quite minimal. It proposes an identity for grammatical similarity: Caviar and champagne like Leasing and factoring. "Insieme" (together), as specified in the writing within the image, is the key to understand. However, there is a hidden semantic contiguity that drives to non similarity.
Caviar and champagne could be perceived as selected food for wealthy sophisticated persons. Is even leasing and factoring a refinement problem and a voluptuary consumption? Or is it not rather a "together" which stretches to financial practicality and to save money?
If it is like that, as it seems, it goes into a hidden opposition (voluptuary expense / saving expense ) not solved.
The persuading efficacy of this image risks to decrease.
Ready made
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