This is an image of notable interest that uses an identity by similarity ( the anterior structure of the car and the anterior part of a muzzle, an identity confirmed also by the graphic image of the front wheels of the car) and a metonymy (identity by spatial contiguity) with the mental reference to an animal (probably a dog) that, when brought out, must be controlled with the muzzle.  

The writing at the feet of the image, here reprinted, inclusive the emphasis of many words, continues the identification with the sinister-looking animal face. (Do not prod it. Feed it by asphalt. Hungry of the asphalt: Bring it for a turn.) It identifies even the self gratifying possibility (Identity by similarity with an ideal model. That happens for the sporting feature of the car (Look for its rims of alloy steel. A sporting silencer), the exclusiveness (A limited edition), the positive emotivity (Exciting performances.

Your emotions) and finally a clear self gratification (The new direction. Do it of yours).  

As for a particular target, it is a totally persuasive message.