The coupling between the image and the text is mysterious.
It is difficult to understand if the man with two tigers in a D'Annunzio atmosphere is the person looking for an expert, or the expert the same, or neither of them but only an image that "does attraction". In the third case it is a form of opposition with the text, however, without a persuading choice the txt does not offer.
In the first case ( identity by similarity ) the link with the text is labile and self-defeating. Only anyone raising tigers in his house can have a Personal Financial Adviser?
In the second case (identity by similarity ) not only the link with the text is labile, but it elicits the idea that the Personal Financial Adviser is a person that has tamed the tigers. Which tiger? The customers or a third persons?
I think that this advertising has poor persuading ability.
